When I look at the massive collection of pieces released by the Sarah Coventry designers, my feeling is that they were aiming more for everyday wear and versatility, meeting the current trends of the day. Mark: Jay Strongwater Courtesy Annekins Quick Mark: Jay S. You can define styles of the times by looking at old Sarah catalogues. The jewelry is still inexpensive. Mark: Celebrity Photo courtesy David Pritchett. Recruiting women into the sales force became difficult due to influences shifting and disrupting social and labor market norms. Claiborne, Liz -- contemporary company est.
Mark: After 1949, the mark is in the familiar script Photo courtesy Beth Rowlands. The elegant vintage jewelry collection spans the late 1940s through the. Probably not noticeable when worn but could almost certainly be changed if that bothered you. The brushed golden leaf crown is highly detailed. The mark Monet was first used in 1937. Most was probably purchased in France. Not sure what the J.
To the north, large orchards and farms abound, to the south the vineyards of Seneca Lake flourish. Courtesy justabunchawildflowers Mark: Sarahglo -- Jan. This chain and pendant would make a lovely gift for your vintage jewelry collection! This will turn some heads. In the early years, Haskell jewelry was not marked and production was limited. Vendome was the superior line of jewelry.
Cellini -- see Automatic Gold Chain Co. Mark: Schauer Fifth Avenue Photo courtesy Pat Hamm. In early 1930 Alfred Phillipe becomes head designer after joining the company, and under his leadership the real jewelry look is born. Stuart, the founder of the company. Though Emmons jewelry came first, Sarah Coventry would eventually become more successful and better known. This set is in Excellent condition.
Pieces may have either numbers only or a letter and numbers. Quality is always evident with finer quality materials and all prong set in the design. Molds and findings were kept and stamping dies were rarely disposed of and there fore they were used again and again at later dates. The home shows were discontinued in 1984. A collection of photos documents the halcyon days of post-war prosperity and a company that epitomized the era. Vendome replaced Corocraft which up to that time marked the higher quality jewelry made by Coro.
Stuart's grandson, Bill Stuart became president of the company and soon launched Caroline Emmons Inc. Most costume jewelry having the copyright mark was made after 1955. Sarah Coventry jewelry was most popular during the 1950s and 1960s and continued to be offered at home parties for a few years after the company's 1981 bankruptcy. Signed copyright symbol Sarah Cov on bracelet, and Sarah Cov and Pat. Elizabeth Taylor Album by Daniel Day. I sold it many years ago and still have some of pieces. Her jewelry was sold through Harrods in 1993, and is available through exclusive outlets in London.
Vendome jewelry used the best of imported rhinestones and faceted crystal beads. There could have been several companies who used this, or a similar mark. Inc the publishers of Playboy magazine owned the company, as it was planning on diversifying into a brand management company. Irving Landsman left in 1951 and the name of the firm became Robert Originals, Inc. All of the pieces here, I believe, are 1970's or earlier. Excellent condition with only some plating loss on the pinstem which of course would not show when worn. High shine layered snowy diamante flowers in rhodium plating are centered with emerald rhinestone gems.
She died in 1972, but the firm didn't close until 1986. In the mid-1980s a subsidiary of Playboy Enterprises. It bought designs and had the jewelry made by other companies. Handmade pieces of german silver and copper. Mark: Photo courtesy Luda Tovey. However, it did create some confusion because many people were searching for the original vintage jewelry when they came across the modern collection.
A scarce signed treasure, Sarah's Delicious demi parure! The jewelry industry was most active from then until 1939 when exports were stopped by the Germans. Inner row of sapphire blue rhinestones is surrounded by a second row of light sapphire rhinestones, and then all is bordered with irridescent blue navettes and a single round at the top. The company has now succombed and has closed. Presumably this was sold with a set of three earrings, one of could be inserted in the top of this brooch for a more 3 dimensional effect for evening wear. Not clear if they manufactured their own items or had them made.
Clip earrings use smaller baroque type glass pearl; one pearl has a small ding in the pearlesence on the back underside where it does not show. Fans of vintage costume jewelry will be excited to add Coventry jewelry to their collections. A mere 15 years after its launch, Sarah Coventry jewelry was selling at the astonishing rate of 35,000 pieces each workday. Established in 1949, it is recognized as the oldest direct selling jewelry company in the world. Written permission is needed to use any of it in any other publication, written or electronic. Have an ad from 1971 Celia Sebiri -- see Sebiri, Celia Cellini, Inc. Handcrafted pieces with semi-precious stones and Austrian crystals.